5 Reasons Why 2012 is the Year to Put your Art Online

5 Reasons Why 2012 is the Year to Put your Art Online
EMPTYEASEL.COM | JANUARY 24, 2012
http://pulse.me/s/5vqBk

Even if you’ve been a diehard gallery artist your entire life, this is the year to put your art online. Here’s ... read more

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Posted via email from Matthew Armstrong

Music Video I Shot, "Warrior Song", Premiered on E! Network on New Years!!!

A bit of the back story:

A few months ago I was becoming really anxious and desperately wanted to shoot a music video. As a filmmaker, i feel that music videos can be an incredible way to showcase your talent in a way that is very palatable and engaging (with the right song).

Right about the same time that my itch to shoot a music video was reaching almost unbearable levels I received a call from a producer who had been given my name. I'd never shot a music video before but they liked my work and asked if I would come on as the Director of Photography for a music video. I said yes, a couple weeks later we shot for two full days and wrapped. The director Bob Hedlund did a great job and wrote a great script. The set designs had some cool factor that was exciting. And I felt I did my best to capture the vision of the director even though I had to improvise in ways I had never done before since we were missing certain equipment we thought we would have (this included me hanging off the side of the roof on roughly a 6 story building). In the end I thought the video could end up being pretty stellar for my first music video and that it would probably have an indie-style internet only release. I think this was the feeling of all the crew. 

Little did I know that this music video would premier on National TV on the E! Network on NEW YEARS!!! 

As part of their New Years Eve special, E! brought the artist, Hildegunn, on to talk about style and fashion and to discuss her new album release "Share Your Secret". And apparently they thought so highly of the video to "Warrior Song" that they chose to debut the video.

I am not sure how this has happened, but it has happened. I am very grateful and have much to say about the things this experience and fortune has taught me. 

Here's the video:

"Warrior Song"
Hildegunn Gjedrem
GroundUP Music 2011.
Video produced by Timothy Scott.
Video directed by Robert Hedlund.

Director of Photography Matthew Armstrong
Music and lyrics by Hildegunn Gjedrem.
Music produced by Michael League.

Posted via email from Matthew Armstrong