Friday, March 23, 2012

If it doesn't Spread, It's Dead.

Hey artists!!!

How do we go from obscurity to success in our current system?

thanks to NoFilmSchool.com for sharing this video.

Here are some highlights from the video:

  • People are more engaged when they can participate and claim ownership
  • Unauthorized distribution can help the product (constructive) vs Piracy that exploits the product (destructive)
  • Independent artists: obscurity is more of a problem than piracy
  • There are bigger audiences than ever before, but building a market for our products is less guaranteed than it ever has been
  • People who engage in something small like kickstarter are more likely to engage in a larger social media campaign sometime in the future

Posted via email from Matthew Armstrong