The Shape Change Blog

A few months ago I was becoming really anxious and desperately wanted to shoot a music video. As a filmmaker, i feel that music videos can be an incredible way to showcase your talent in a way that is very palatable and engaging (with the right song).

Right about the same time that my itch to shoot a music video was reaching almost unbearable levels I received a call from a producer who had been given my name. I'd never shot a music video before but they liked my work and asked if I would come on as the Director of Photography for a music video. I said yes, a couple weeks later we shot for two full days and wrapped. The director Bob Hedlund did a great job and wrote a great script. The set designs had some cool factor that was exciting. And I felt I did my best to capture the vision of the director even though I had to improvise in ways I had never done before since we were missing certain equipment we thought we would have (this included me hanging off the side of the roof on roughly a 6 story building). In the end I thought the video could end up being pretty stellar for my first music video and that it would probably have an indie-style internet only release. I think this was the feeling of all the crew.

Little did I know that this music video would premier on National TV on the E! Network on NEW YEARS!!!

As part of their New Years Eve special, E! brought the artist, Hildegunn, on to talk about style and fashion and to discuss her new album release "Share Your Secret". And apparently they thought so highly of the video to "Warrior Song" that they chose to debut the video.

I am not sure how this has happened, but it has happened. I am very grateful and have much to say about the things this experience and fortune has taught me.

Here's the video:

"Warrior Song"
Hildegunn Gjedrem
GroundUP Music 2011.
Video produced by Timothy Scott.
Video directed by Robert Hedlund.

Director of Photography Matthew Armstrong
Music and lyrics by Hildegunn Gjedrem.
Music produced by Michael League.

Posted via email from Matthew Armstrong

Saturday, November 12, 2011

CLIENT WORK: Seryn Custom Facebook Page

CLIENT: Seryn

WORK: Created custom Facebook page with custom coding, custom design, and custom introduction video. Design gives emphasis on three most important actions for visitors to take: "Liking" their page, getting their album, and signing up to get email updates.

LINK: http://facebook.com/serynsound

CREDIT:

Photos provided by Chelsea Criss Photography

Video was shot and editing by me (see the video below)

BACKGROUND:

There is an unprecedented opportunity via these social networks to grow an audience and engage your fan base to support your success. However, few people really understand all the ways things like facebook can be used or how to use these tools effectively.

I support my clients success by helping them learn how to use these social tools effectively. I also specialize in create custom designs and media for engaging users and gaining exposure.

Posted via email from Matthew Armstrong

Monday, October 24, 2011

Latest Video: Seryn Tour Promo

http://facebook.com/serynsound

Posted via email from Matthew Armstrong

Tuesday, October 4, 2011

My DSLR rig

Testing my rig before flying out tomorrow to shoot Seryn (facebook.com/serynsound) in Atlanta. My dslr rig with hands-free shoulder mount, follow focus, 15mm rods, and tripod quick release mount with (borrowed) bogen manfrotto tripod.

Not pictured here is the shotgun mic and lcd monitor.

See the full gallery on Posterous

Posted via email from Matthew Armstrong

Wednesday, March 21, 2012

Friday, February 10, 2012

Monday, January 30, 2012

Sunday, January 1, 2012

Saturday, November 12, 2011

Monday, October 24, 2011

Tuesday, October 4, 2011

About Me