If it doesn't Spread, It's Dead.

Hey artists!!!

How do we go from obscurity to success in our current system?

thanks to NoFilmSchool.com for sharing this video.

Taken from the article: http://nofilmschool.com/2012/03/diy-days-henry-jenkins-doesnt-spread/

Here are some highlights from the video:

• People are more engaged when they can participate and claim ownership
• Unauthorized distribution can help the product (constructive) vs Piracy that exploits the product (destructive)
• Independent artists: obscurity is more of a problem than piracy
• There are bigger audiences than ever before, but building a market for our products is less guaranteed than it ever has been
• People who engage in something small like kickstarter are more likely to engage in a larger social media campaign sometime in the future

Posted via email from Matthew Armstrong