Saturday, November 12, 2011

CLIENT WORK: Seryn Custom Facebook Page

Seryn_welcome_page

CLIENT: Seryn

WORK: Created custom Facebook page with custom coding, custom design, and custom introduction video. Design gives emphasis on three most important actions for visitors to take: "Liking" their page, getting their album, and signing up to get email updates. 

CREDIT: 
Photos provided by Chelsea Criss Photography
Video was shot and editing by me (see the video below)

BACKGROUND:
There is an unprecedented opportunity via these social networks to grow an audience and engage your fan base to support your success. However, few people really understand all the ways things like facebook can be used or how to use these tools effectively. 

I support my clients success by helping them learn how to use these social tools effectively. I also  specialize in create custom designs and media for engaging users and gaining exposure. 

 

Posted via email from Matthew Armstrong

Tuesday, October 4, 2011

My DSLR rig

Testing my rig before flying out tomorrow to shoot Seryn (facebook.com/serynsound) in Atlanta. My dslr rig with hands-free shoulder mount, follow focus, 15mm rods, and tripod quick release mount with (borrowed) bogen manfrotto tripod.

Not pictured here is the shotgun mic and lcd monitor.

Posted via email from Matthew Armstrong

Tuesday, September 27, 2011

Obsessed with Facebook Infographic

It speaks for itself. People are crazy... and Facebook isn't going anywhere. Whether you are an artist or a business, you need to discover how to best utilize this "Obsession". I came across this info graphic while designing and coding a custom facebook page for one of my favorite clients (details to be released soon!). 
Which statistic did you find the most shocking? 
 

Posted via email from Matthew Armstrong

Friday, September 9, 2011

Attention Photographers: Know Your Rights


Don't get pushed around by kangaroos (or police) who say you need their permission to exercise your rights as a photographer. 

Since 9/11 Americans have lost many civil liberties in the name of "security". One such liberty that is increasingly becoming an issue is the public's right to take photos. 

It may not have happened to you yet, but many photographers (including myself) have been told by authorities to stop taking photos in public areas where I know I have a legal right to use my camera. 

In fact, its gotten so bad that the ACLU have released a great article to help inform photographers of their rights.

The article includes great info like:

"When in public spaces where you are lawfully present you have the right to photograph anything that is in plain view. That includes pictures of federal buildings, transportation facilities, and police. Such photography is a form of public oversight over the government and is important in a free society." 

Read the whole article here, it's short and sweet and to the point:

And never forget to steer clear of violent kangaroos,

Matthew Armstrong

Posted via email from Matthew Armstrong

Thursday, September 8, 2011

New Video: Breakdancing Bug

Made with: 
- about 18 Locust Shells from the backyard
- one blank canvas
- 3 kids
- two very patient young adults
- one canon 60D camera
I am amazed at my daughters creativity. 
Actually all three of my children seem to be very creative 
- which of course is encouraged often.

Posted via email from Matthew Armstrong

Thursday, September 1, 2011

Signatures of the Entrepreneur

I may work longer, harder, and carry the full burden of my paycheck

...but

I love my job.

[picture taken after a long night of shooting a new short film that will be coming out... this is our crew, Me, Chase, and Chelsea]

I'm an entrepreneur. And how grateful I am for the opportunity. 

I love helping other people succeed - that's what I do. 
I love being able to take what is there and make it into something that wasn't there before.
I love working for myself and making money on my own terms. 

Do you have what it takes to be an entrepreneur? 
Whether you are already self-employed or just thinking about it, take a glance at this article. 

Posted via email from Matthew Armstrong

Monday, August 29, 2011

New Short Film: her song

"Do you know how hard this is for me?"

She responded with a warm smile, "I understand. But... Your song doesn't go on forever, that doesn't change how beautiful it is."

---------------------------------

her song
written and produced by Matthew Armstrong

girl -
Chelsea Criss

guy -
Matthew Armstrong

Posted via email from Matthew Armstrong

Friday, August 26, 2011

Client Work: Seryn Design Contest

Tshirt_contest3

Design a t-shirt for this AMAZING band! Become a featured designer and WIN COOL STUFF!

I helped create the facebook contest with Annette from Spune and designed the graphic for their website and facebook page.

I am a fan and love to work with these guys. If you don't know who Seryn is, don't wait another moment to find out why you need their music in your playlist. 

Posted via email from Matthew Armstrong

Monday, August 22, 2011

Finding Your Rhythm

In these pictures you see me jamming on my little pearl jazz drumset. I love creating funky, jazzy, creative beats and rhythms. Sometimes I will spend 15 minutes trying to find that rhythm I'm thinking in my head. Its interesting to think about how the rhythms I create begin and end with me... where I hit the drums and where I don't. The rhythm is me in a sense - an extension of me.

Finding your rhythm in life isn't about drums. I thinks its about learning the flow, feeling, and function of whatever you want to be succesful with.

Whether its art, work, chores, some challenge, or a hobby, you find yourself doing your best when you "find your rhythm". Its the sense of the  elements coming together and you get in the zone. When this happens there is a distinct quality to your effort that can be almost magical.

Like making beats on the drums, its in these moments where you are most connected to what you are doing. Its where what you "do" is more of an extension of your being, of who you are, than something separate from yourself.

Can you think about a time or a situation you found your rhythm? What were you doing?

Posted via email from Matthew Armstrong

Thursday, August 18, 2011

Learning Hack: Photoshop Toolbox Reference

I've been using Photoshop almost everyday recently - creating band graphics, editing website designs, etc. I personally find tools like this one to be very helpful for my work and I wanted to share it with you.

Whether you are just learning Photoshop or already using it on a regular basis, this learning hack deserves to be taken note of. 

photoshop tools guide

The good people over at SimplePhotoshop.com have compiled an excellent reference tool. There Photoshop Toolbox Reference page lists a large number of the most used Photoshop tools and tells you their respective keys and purpose. Each tool name is linked to a page where there’s a video tutorial explaining its usage and a step by step text guide below it that explains how it works. That's pretty awesome. You don't have to register and all this is available for free. 

Check it out. Tell me what you think.

Posted via email from Matthew Armstrong

Thursday, August 4, 2011

DEMOLICIOUS HOUSE MUSIC (with full audio track below)

demolicious_house_music_by_matthew_armstrong.mp3 Listen on Posterous

Featuring original music compiled almost entirely from the voices of show participants and artists, this is a video complied from video and photos of the DEMOLICIOUS art show that took place on July 30th, 2011. 

This house is going to be demolished. But not before it is converted into an uncanny art exhibit featuring art from many disciplines including painting, sculpture, video, performance, music, and more.

The owners of the house allowed Val Curry to put on an art show just a days before the house was scheduled to be demolished.

Below is the full length track created for the video from the voices and sounds of participants and artists of DEMOLICIOUS. Special thanks to Sam England, Val Curry, Eric de Llamas, and the friends I made at the art show who helped make this music possible.

Posted via email from Matthew Armstrong aka Living Parable

Tuesday, August 2, 2011

Cinemagraph

INSPIRING... check these out!

Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. To quote supermodel Coco Rocha "it's more than a photo but not quite a video".  - from the about page of Cinemagraphs.com

Cinemagraph © 2011 Jamie Beck & Kevin Burg

Posted via email from Matthew Armstrong aka Living Parable

Monday, August 1, 2011

an unusual source of water fun

The kids and I had a blast playing the water games at the library in emory tx. But one thing made the whole day extra fantastic and unforgettable: the firetruck.

When was the last time you got to play in the mega spray of a firetruck?

Posted via email from Matthew Armstrong aka Living Parable

Wednesday, July 27, 2011

VIDEO: Ro2 Gallery Visit

ORIGIN MAGAZINE is planning to feature my friend and client Val X Curry in an upcoming issue. 

We went with Val to get some photos of his work that was being displayed at Ro2 Art Gallery Uptown Dallas for use in the magazine. 

Check out 
ValXCurry.com
Ro2Art.com
originmagazine.com/
matthewarmstrong.net

Posted via email from Living Parable Productions Blog

Tuesday, July 26, 2011

Open-source Collaborative Video Editor

For all the video creators out there: Check out the video in the link. Does this an online collabotarive video editor sound like something you might want? I can see this having real potential in a number of ways.

Open-source Collaborative Video Editor ‘Novacut’ Seeks Crowdfunding
NOFILMSCHOOL | JULY 19, 2011
http://pulse.me/s/KR8W

Novacut is a work-in-progress HTML5-based collaborative editor that is currently fundraising on Kickstarter. It will run as a ... read more

---

http://pulse.me

Posted via email from Living Parable Productions Blog

Saturday, July 23, 2011

Proven Results: Client Re-branding Project

Chesleacriss

Client: Chelsea Criss Photography

Services: Marketing and Branding Analysis, Brand Identity Design (logo, business cards, etc), integrated marketing strategy, website and blog development

Chelsea Criss is a talented photographer that, like many small businesses, has realized the value in intentionally branding her business with an integrated online marketing plan. In just 1 week of working for Chelsea Criss Photography I had implemented the first stages of her new marketing strategy and she immediately started seeing results on her facebook business page: 
  • Active Users were up by 655%
  • Post Views are up to 2,721 - an 819% INCREASE
  • Post feedback increased by 1,067%

Media_httprookery9avi_lhtya

And this is just the beginning. 

Contact me to find out how I can help you business or brand!

Matthew Armstrong,
creative media marketing hacker

Posted via email from Matthew Armstrong's Blog

Monday, July 18, 2011

Hacking Reality: Learn Why Your Recorded Voice is a Key!

Fxcam_1272996111232

It is interesting to think about the way we interact with the world. We've discovered that the way we experience reality isn't what we thought - it's primarily what we think. 

I'll explain that odd sounding sentence in a bit, but first... Think about the experience of hearing your own voice on a recording - does it sound like you?

No! It doesn't sound like you - at least not what you "think" you sounded like! But wait, that is you. And to everyone else, it sounds JUST LIKE you. Talk about a mind trip.
 
427116107_fcddad0e54_z.jpg?zz=1

What's the deal? 

The memory of your voice, the way you've experienced it in the past, doesn't the match the way you experience it on a recording. Thus, you ask your friend embarrassingly, "Is THAT what I sound like?" Um... yes. That odd vibration of air is your voice home boy. 

When we talk we hear our own voice through the air and through the bones in our head. These are two different ways of hearing. [FYI: You can learn about the science of what I am talking about here.] When you hear your voice on a recording you only it through one of those ways: through the air. 

Hacking Reality
Using the example of your own voice and how different it seems on a recording, we can see how reality is altered by our experience. Everything we encounter in reality speaks to us in the subject voice of our own experience. Reality is talking to us through the air and through our bones. What does that mean? It means that our experience of the world is only partially based on what exists "out there" in the world, that's the part of reality we are "hearing through the air". The rest of what we experience comes from the way we "hear" reality from within ourselves. Meaning what we bring to our experience of reality (our past, memories, hurts, loves, feelings good and bad, culture, etc) dictate what we think reality is just as much (if not more) than what actually exists "out there".

Now imagine for a moment if there was a way you could "hear" reality, experience it, with out the noise of your own perceptions. Would we even recognize the voice of reality?   

Fascinating to think about. 

You and I experience reality subjectively through our own internal stories and unconscious patterns. And this isn't necessarily bad, unless we aren't aware of it. If we take this fact seriously we will begin to notice the sound of these unconscious patterns, an awareness that brings untold positive change to our experience of reality. Take some intentional time to appreciate both ways you are hearing reality (from within and without) and you will be in a much better position to hear things you've never heard before, even though you think you have. 

Matthew Armstrong

Posted via email from Matthew Armstrong's Blog

Saturday, July 16, 2011

The Value of Fleeting Moments: PHOTO

Malachi_blow-1

One of the most important things to remember as a photographer or documentary videographer is that there is no replacement for being in the moment. The best photo is often less about the pose and more about the motion. It's about being open and available to capture moments in life that are otherwise fleeting to our experience. 

  • her hair being tossed
  • his subtle movement of body
  • the dandelion being blown... 
Can we help produce these moments? Of course. Whether you are just out and about or in a studio, you can always help motivate this moments into existence. But the point is this: the best camera in the world and the best photographer in the world can't produce in themselves the simple beauty of my son Malachi forcing his breath across this dandelion. 

Posted via email from Matthew Armstrong's Blog

Friday, June 17, 2011

EXPOSURE - short film

Two friends experience the collision of art, exploitation, and the irony of human nature.

Written, Directed, and Edited by Matthew Armstrong
Director of Photography - Trenton Jones

Cast: 
"Chris" played by Eric de Llamas
"Eddie" played by Matthew Armstrong

Posted via email from Matthew Armstrong's Blog

Friday, May 13, 2011

Wednesday, May 11, 2011

Facing Life Together

Letter of Reprieve Website

The_letter

This was the first narrative short film that I wrote and directed. I forgot that I made this creative little website for it. 

Take a look, watch the film, tell me what you think.

Matthew

Posted via email from Matthew Armstrong's Blog

Monday, May 2, 2011

The Nature of Triumph


It's been i while since I have blogged... so much has happened in my life. Maybe one day soon I will post about ten posts to catch up. 

Posted via email from Matthew Armstrong's Blog

Thursday, April 7, 2011

Words Remain - Josh Garrels

--------------------------------------------------------

"Words Remain"
Written and Performed by Josh Garrels

Produced, Arranged, Recorded, Mixed, Filmed, and Edited by Mason Jar Music

Recorded and filmed live in an old church late at night.

Please listen with speakers or headphones.

Produced and mixed by Dan Knobler & Jon Seale
Arranged by Ian Davis & Kris Nolte
Conducted by Kris Nolte
Engineered by Dan Knobler, Alan Gordon, and Jacob Blumberg

Video Directed and Edited by Andrew Ellis
Filmed by Andrew Ellis and Sasha Aleksandra Arutyunova
Color by Alan Gordon

Mason Jar Music Logo by Sonya Dissin

Musicians:

Susan Mandel - Cello
Rick Quantz - Viola
Josh Henderson - Violin
Patti Kilroy - Violin
Pat Swoboda - Bass
Meryl Zimmerman, Cassie Kirk, and Justin Ballard - Choir
Heather Harz, Rose Rutledge - Flutes
Mike McCoy - Alto Flute
Matt Porter, Zack Rosen, John Bishop, David McTiernan, and Zubin Hensler - Bell Choir

Special Thanks to Matt Veligdan

For more info on Josh Garrels:
JoshGarrels.com

Posted via email from Matthew Armstrong's Blog

Wednesday, April 6, 2011

Behind the Scenes of TMOG - What a weekend!

I was asked to help shoot and edit an upcoming film. I read the script and got excited. 

It's an amazing opportunity and a really good story. So I, of course, said yes. We just shot about half of our footage this past weekend. As you will find out if you get involved with film, the work is not easy. Two very long days later, I am so grateful for the challenge that this weekend provided me. We shot on one of the largest green screens in Texas, and let me tell you... this film is going to have some cool scenes that touch on the inner reality we all experience.

More details will be forth coming. We have the rest of our shoot coming up in a few weeks.

Posted via email from Matthew Armstrong's Blog